Retail Omni-Channel Strategies

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It's The Transformation, Stupid!

By Greg Girard

I channeled James Carville to title this piece. Back in 1992 he earned notoriety by keeping his candidate's campaign focused on one issue with the mantra, "It's the Economy, stupid!" The stories I've seen in the general business press about the recent spate of poor earnings posted by some leading retailers miss the mark. It's the digital transformation, stupid!

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