Reminders

Retail Omni-Channel Strategies

Archives for August 2015 « Recent Articles

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I just published an IDC PlanScape report—an executive "why, what, who, how" guide to seizing leadership in health hearth personal services webs (PSW). (IDC PlanScape: Health Hearth Personal Services Webs—Transforming Lives and Industries, #258015, August 2015) To unpack that label, I see financial, loyalty, operational, and brand differentiation opportunities for retail, CPG, health insurance, and publishing enterprises in immersing the food, drug, nutritional customer in a persistent ecosystem of software, devices, apps, content, and online services to help their households eat better, easier at less cost, effort, and time. Nascent PSWs that will be directed at these and other personal domains are emerging in the iOS, Android, Amazon, and Google ecosystems. Compared to the capabilities of PSWs I foresee in 2020 today's capabilities will seem more akin to the PalmPilot than a smartphone.



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