Reminders

Retail Omni-Channel Strategies

Archives for October 2015 « Recent Articles

Photo of Leslie HandOffline

Is the fact that payments fraudsters will have to go online to perpetrate crimes against your customers if EMV capabilities are implemented in store really a good rationalization for not moving forward with new EMV payments terminals and fully encrypted payments processes? If you had water leaking from a hose in two places, would you not fix one problem, for fear the water pressure would push more water through the other hole? Well, perhaps in the latter case, you would buy a new hose, and there is a similar corollary in retail payments. Multiple security holes should be treated with multiple tactics to improve enterprise security, but every attempt should be made to secure transactions and data everywhere vulnerabilities exist. There is absolutely a cost consideration at hand, but there is an even greater risk of not doing everything possible to plug the big holes.


Photo of Greg GirardOffline

Emarsys, the biggest marketing cloud you've never heard of, asked me to join their panel at Advertising Week a couple of days ago. After meeting several members of their new marketing team, brought aboard ahead of the 15 year-old company's Series A round led by Vector Capita in mid-September, I knew my investment of time would be well worth it. I wasn't disappointed. Here's a recap of that session and others I attended over a quick 24 hours running between theaters in Time Square—ground zero for AW XII.



Viewed 818,054 times