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Retail Omni-Channel Strategies

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It's About Time to Rethink Forecasting

By Greg Girard

I've been thinking about forecasting in the context of 3rd Platform characteristics of cloud computing, big data and analytics, social business, and mobility. Commercial forecasting applications came of age on the 2nd Platform. That business and technology model of forecasting is ill-fitted for 3rd Platform omni-channel retailing. This posting summarizes my point of view in the IDC Retail Insights Perspective: It's Time to Rethink Forecasting.



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