Retail Omni-Channel Strategies

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We are still in the midst of arguably the busiest holiday shopping weekend of the year, but sales reports for online shopping indicate that online sales records are being set in the US and Europe. Sensationalist or not, video of crowds fighting over deeply discounted products in physical stores, keep shoppers who prefer a more relaxed experience at home, and the big beneficiary may once again be Amazon, at least in terms of year over year growth. Today is also Small Business Saturday, but not surprisingly, these businesses escape the in store boxing matches, and may be big online beneficiaries as well - at least from a year over year same store growth perspective.

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