Retail Omni-Channel Strategies

Archives for May 2013 « Recent Articles

Photo of Christine BardwellOffline

When internationalizing, retailers shouldn't be thinking about what's easiest for them but what's best for the customer in a specific market. However, this is often easier said than done and often comes with drawbacks.

On April 24th, I attended the Peer 1, Dell and Session Digital eCommerce Futures Conference: Taking Fashion Forward. Three fashion retailers, namely LK Bennett, Long Tall Sally and Isabella Oliver shared the unique trials and tribulations of their internationalization efforts.

Here are a few of the key takeaways from the panel session...

Photo of Leslie HandOffline

Mobility in retail is exploding, as retailers seek to leverage the growing ubiquity of mobile devices to enhance customer engagement, foster brand loyalty, and deliver an optimized customer and employee experience. This mobile transformation will have a profound impact on technology, business processes, organizational structures and business and technology strategy. Retailers will need a mobile transformation framework to guide them through the myriad of decisions related to mobile transformation.

Viewed 861,197 times