Retail Omni-Channel Strategies

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Photo of Leslie HandOffline

Ron Johnson's highly publicized short tenure at JCPenney, or JCP, as it was rebranded, will certainly make it into the textbooks and graduate theses on what to do and what not to do when undertaking a significant retail business transformation. The primary failure was not putting customer needs first in what promised to be an excellent long term strategy. Oops - forget the customer in an omnichannel customer strategy???

Photo of Leslie HandOffline

Just back from a trip to India, I am considering the many challenges facing organizations of all kinds as they evaluate growth opportunities.

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