Reminders

Retail Omni-Channel Strategies

Archives for October 2013 « Recent Articles

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Teradata PARTNERS, the company's annual user group, took place in Dallas, TX recently. Here's a summary of what IDC Retail Insights took away from the event.


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SAP and Accenture have released Marketing Performance Solution by Accenture and SAP (MPS) — the first of several applications the companies intend to jointly bring to market. The result of an extensive collaborative effort, MPS puts Accenture's customer insights application, hitherto a services offering, on HANA, utilizing a number of its analytic applications. The new offer also utilizes a variety of Accenture services. Accenture is taking the offer to market in a one-stop shop approach covering licenses for the entire technology stack, hosting services, and services.


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This IDC Retail Insights blogpost recounts some of the key highlights from the 2013 Siemens PLM Analyst Event, held September 4 and 5, 2013, in Boston, Massachusetts.
With the introduction of its "Industry Catalyst" series for accelerating PLM deployments, Siemens PLM continues to build on its vision to deliver more industry-focused, customer-driven PLM offerings.


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The 2013 NG Retail Summit in Dallas, Texas was packed with insightful presentations, panels and workshops. Attendees had tremendous learning and networking opportunities that will enable them to achieve better outcomes from many of their omni-channel business and technology initiatives.

The focus of the event was essentially all about omni-channel retail, and did a great job of helping retailers talk through strategic and tactical challenges. Topics ranged from tactical IT solution based discussions to very business focused, strategic discussions.


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With all of the current controversy about secret government requests for consumer phone records, the public is hyper-aware to the intrinsic data and location tracking capabilities in smart phones and other mobile devices. In fact, the public is so aware, that diligently following p ersonal privacy and security recommendations is no longer reserved for just the most tech savvy or paranoid among us. That poses a potential challenge to those companies that have already developed plans to utilize data, such as smartphone location tracking data to inform personalized marketing and interactive customer experience programs, unless of course these programs sufficiently entice consumers while allaying privacy concerns.



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