Retail Omni-Channel Strategies

Archives for December 2012 « Recent Articles

Photo of Greg GirardOffline

Showrooming and the Renaissance of the Store

By Greg Girard

Omnichannel retailers are starting to re-conceive their stores anew as omnichannel assets. ECommerce abstracted parts of the shopping experience from the store but left key aspects of retail in them. Showrooming is forcing retailers to accelerate the re-immersion their digital expression of the brand into the store to complement their multi-sensory expression of the brand story there. Now the eCommerce game is about convergence and immersion, not abstraction. Showrooming is the pivot for the Renaissance of the Store. I recorded a video about this last month (December 2012). Here's what I said....

Photo of Leslie HandOffline

After a series of 4 retail mobility events in Canada, IT World interviewed IDC Retail Insights Research Director Lesie Hand regarding the maturity, challenges and opportunities for retailers progressing on the path towards retail mobility and omnichannel commerce.

Photo of Greg GirardOffline

The 2013 holiday shopping season has seen the emergence of showrooming as a new and consequential dimension of omnichannel retailing. I'd like to spend a few minutes on that topic—something we've covered for two years.

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OmniChannel Retail IT M&A Predictions for 2013

By Ivano Ortis

In January 2012 we introduced the O3 Retail IT Model - which is more than simply modernizing the application and commerce portfolio, but rather represents a complete re-platforming of the IT landscape to enable business results for the next decade. Later this year we have finalized the reference maturity model for OmniChannel Commerce & Marketing. Let's focus now on the technology elements of the maturity model and map these towards current vendor offerings and recent movements to unveil gaps that can be potentially closed via M&A activity.

Photo of Christine BardwellOffline

In the past decade and a half, large scale IT transformations have been seen as the best practice approach to creating modern technology landscape. Mostly these projects have seen 15 year old home-grown mainframe systems replaced with an architecture that places ERP at the core. Such projects are highly budget and resource intensive, often requiring highly skilled systems integrator partners to spend 4 - 6 years implementing and tweaking the chosen ERP system to be fit for the specific needs of the business. The ERP system then becomes the core master data platform in which all other process-based applications link.

This is the reality with which most IT managers will be highly familiar today. However, a new reality must now emerge. The retail business landscape is changing and the IT organisation needs to keep up.

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