Reminders

Retail Omni-Channel Strategies

Archives for May 2010 « Recent Articles

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White Label Social Consumer Portfolio

By Ivano Ortis

Retail and consumer product brand image is increasingly established on social media. But beyond that, social networks, blogs, and price comparison web sites can all be used to attract and influence customers, to study demand patterns, and to support customers after their purchases. What immediate opportunities are available to retailers, and how about the long-term vision for social commerce?


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IDC Retail Insights joined a panel discussion hosted at SAP Sapphire 2010 in Frankfurt. The theme of the discussion was how to enable profitable multichannel retail operations. Danielle Tuarze, CSC, Darryl Owen, SAP, and Ivano Ortis, IDC Retail Insights were the panelists. Why multichannel retail profitability is an issue and how multichannel retailers can improve margins?



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