Retail Omni-Channel Strategies

Archives for January 2010 « Recent Articles

Photo of Leslie HandOffline

In our 2010 Top 10 Retail Predictions, we describe how retailers are investing in technologies that enable an informed consumer to have an immersive customer experience, enabled by integrated merchandising and instrumented execution. Much of the excitement at NRF this year centered around the informed and immersed customer experience. But while it may not have driven retailers to NRF, efficient integrated merchandising and supply chain systems aided by instrumented execution in the extended supply chain and

Photo of Robert ParkerOffline

Creating the Business Case for Web Analytics.

By Robert Parker

One of the most popular inquiries we have been receiving has been around the use of web analytics and how to justify new investment.  The interest has been driven by three factors – the acquisition of market leader Omniture by Adobe, the emergence of Google Analytics, and a renewed desire to reach consumers who have become increasingly comfortable in making buying decisions on the web.

Photo of Ivano OrtisOffline

Whether a formal strategy is in place or not, we find universal consensus by US and EU-based retailers around the opportunity to drive mobile consumer interaction. Five major areas of focus are emerging:  

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