Retail Omni-Channel Strategies

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Self-Scanning Creates Consumer Intimacy

By Ivano Ortis – 4 Comments

The implementation of self-scanning technologies by leading retailers continues to grow - especially in the food segment. We have seen many PRs and announcements; we have had discussions with some of the major self-scanning systems vendors; we have assessed retailers' investments plans on self-service technologies through demand-side research and in-depth conversations with merchants. Our biggest question at this stage was: how are consumers reacting to self-scanning?

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