Reminders

Retail Omni-Channel Strategies

Archives for July 2009 « Recent Articles

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The retail sector in MEA is projected to keep growing in the short-term at much faster rates compared to Russia, Central & Eastern EU, and - of course - Western Europe. New store openings and a strong IT investment dynamism characterize the current retail landscape in MEA. What are the resulting IT implications for regional and international retailers?


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While GDP expectations continue to deteriorate for all of the major European countries, retail confidence levels are picking up during the second quarter of 2009 - with the exclusion of Germany. Italian retailers and consumers in particular have the most optimist outlook. Retail volume trends are negative for all countries with the exception of the U.K.. The aggregate sentiment is negative for Germany and France, and positive for the UK and Italy.


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Leading retailers are implementing Global Sourcing and Retail PLM/MLM applications, but doing this under the radar. For those not completely familiar with this terminology, Global Sourcing and Retail PLM/MLM applications are integrated applications capable of managing the merchandise lifecycle from product conception through order fulfillment, are providing an edge, even in the midst of the global economic crisis. IDC Retail Insights believes there is a strong relationship between technology innovation and


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Do you agree with our assessment? Does SAP's acquistion of SAF bolster SAP's demand forecasting foundation?  Will an integrated SAP/SAF win more retailers looking to streamline planning across their organization with a single customer intelligence engine? Here is our view:


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Enabling Immersive Shopping Experiences

By Ivano Ortis

The global retail industry is now moving towards the attainment of immersive shopping experience (ISE) abilities, leveraging on advanced CRM software suites based upon a common enterprise information model. Tight connections with merchandising and store execution systems will represent the key technological enablers to achieve strategic business objectives.


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IDC Retail Insights finds that the overwhelming need for customer-centric abilities is driving several actions centered on real-time business decision support and sales channels performance improvement. Our 2009 survey findings suggest that European retailers reckon the necessity – and opportunity - of continued investments in technology-enabled innovation. Up to 30% of organizations are in fact unveiling investment plans in areas other than simple maintenance.


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Supplier-retailer collaboration has not yet bridged the gap between consumer product manufacturers and the ultimate consumers of their products. Manufacturers are still charged with performing market research to gain insight into consumer demand for new products and to test product concepts under development. Product innovation cycles have shortened, and it is more imperative than ever that the processes and research required are as efficient and statistically accurate as possible.



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