Reminders

Watson Personality Insights in Action — Its Read on Presidential Candidates' Personalities

By Greg Girard – August 5, 2016
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This blog analyzes the results of testing out a new class of cognitive/AI software — natural language processing analytics focused on understanding the personality behind unstructured text. That personality might be any public or social figure, a brand, or some form of commercial speech. In this instance, we had IBM Watson Personality Insights assess the personalities of the Democratic and Republican presidential nominees by applying linguistic analytics and personality theory to their convention acceptance speeches. We recount Watson's findings, identify important caveats, and assess how this type of analysis can help retailers improve their brand voice, customer interactions, and B2B corporate communications.

 

About the author

Greg Girard

Program Director, Merchandise StrategiesIDC Retail Insights

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