Reminders

Two Days at Advertising Week: From "like dah" to "like wow"!

By Greg Girard – October 2, 2015
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Emarsys, the biggest marketing cloud you've never heard of, asked me to join their panel at Advertising Week a couple of days ago. After meeting several members of their new marketing team, brought aboard ahead of the 15 year-old company's Series A round led by Vector Capita in mid-September, I knew my investment of time would be well worth it. I wasn't disappointed. Here's a recap of that session and others I attended over a quick 24 hours running between theaters in Time Square—ground zero for AW XII.

 

About the author

Greg Girard

Program Director, Merchandise StrategiesIDC Retail Insights

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