Showrooming: The Grinch That Could Steal Christmas

By Greg Girard – December 7, 2012
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The 2013 holiday shopping season has seen the emergence of showrooming as a new and consequential dimension of omnichannel retailing. I'd like to spend a few minutes on that topic—something we've covered for two years.


About the author

Greg Girard

Program Director, Merchandise StrategiesIDC Retail Insights



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