RFID: The best is yet to come!

By Luca Bonacina – March 28, 2012
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Nowadays, not only retailers involved in RFID pilots or rollouts are increasing, but also the scope of those projects is changing. At the dawn of the technology, RFID usage was limited to the supply chain area; nowadays, finally the border has been crossed: RFID has started to be used within the store with the final goal being to better engage with customers and increase the overall shopping experience. This is the case of the marketing campaign that was set up for Starhub Online Music store.


About the author

Luca Bonacina

EMEA Research AnalystIDC Retail Insights

Luca Bonacina currently holds the Senior Research Analyst position for IDC Retail Insights. In his position at IDC Retail Insights, Mr. Bonacina is responsible for leading both quantitative and…

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