Reminders

John Lewis: Multichannel shoppers spend 3.5 times more

By Christine Bardwell – May 17, 2012
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Our new Retail Insights case study report outlining the path to omnichannel for UK department store retailer, John Lewis will be available on www.idc-ri.com soon. But for those who can't wait, here's a sneak peek at the results of the initiatives that have propelled John Lewis into the omnichannel best practice arena.

 

About the author

Christine Bardwell

IDC Retail Insights Manager, EMEAIDC Retail Insights

Christine Bardwell has developed extensive insight into retail technologies, but specifically consumer facing technologies used by retailers, both instore and online. She is an expert in ecommerce…

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