IBM's Smarter Commerce Conference - Serving the 'Chief Executive Customer' Better

By Leslie Hand – September 28, 2012
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Earlier this month Simon Ellis, my IDC Manufacturing Insights colleague, and I had the opportunity to attend IBM's second annual Smarter Commerce conference in Orlando. Better organized, and attended, than their inaugural event in San Diego last year, the message from IBM was much more complete and comprehensive - given both the internal progression of their messaging and the aggressive acquisition of key parts of the overall portfolio.


About the author

Leslie Hand

Research DirectorIDC Retail Insights

As Research Director for IDC Retail Insights, I provide fact-based research, analysis and thought leadership on supply chain, sourcing, product lifecycle management, sustainability, workforce…


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