After participating in last week's IDC Digital Summit in Delhi, India, speaking with many of the executive attendees from a variety of companies, it's clear that digital transformation (DX) is a worldwide phenomenon, 3rd platform technology use is growing, and innovation across products and services is evolving.
Manufacturers from all industries and regions around the globe today have a great opportunity, due to DX and 3rd platform technologies, to extend and connect innovation across the entire enterprise and value chain of partners. We think this product innovation platform approach will enable companies to be demand oriented, data driven, and digitally enabled.
Heather Ashton and I recorded a webinar this past spring on the importance of product and service innovation for manufacturers as they transform their businesses. For manufacturers interested in learning more about this, you can find the webinar on the IDC site at this url: The Importance of Product & Service Innovation in Today's Connected Manufacturing World
It's ~30 minutes and covers the following topics:
•Top challenges affecting manufacturers’ product design and development and service efforts, and the key investments manufacturers are making to address them
•Overview of IDC’s key predictions for where manufacturers will make IT investments to support product and service innovation
•A closer look at where manufacturers are applying innovation accelerators to more effectively meet product and service goals
•Why manufacturers are turning to the cloud to support product ideation and design as well as capture service information to feed back into the product lifecycle
•Walk away with an understanding of how increased focus on quality is driving transformation throughout the product and service lifecycles
Once you've had a chance to listen to the webcast, as always I look forward to your thoughts at firstname.lastname@example.org. Hope you enjoy it.