We Don’t Need iPads or iPhones. We Need Better Content.

By Joe Barkai – September 23, 2010
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The introduction of the iPhone and, more recently, the iPad, has created a lot of buzz and excitement, often spilling over to less than relevant business activities.  These new shiny objects are so distracting, that many neglect to ask (and answer) some fundamental questions such as: "What business problem does the new device solve?"; "Is it the optimal platform for a solution to the problem?"


About the author

Joe Barkai

VP Research, Product Life-Cycle StrategiesIDC Manufacturing Insights


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