The Consumer Influence on Manufacturing: Lessons from Sales and Marketing in Consumer Products

By Kimberly Knickle – July 19, 2013
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Consumer products (CP) manufacturers invest significantly in understanding what the retail customer and the end consumer want and need through sales and marketing efforts. IDC Manufacturing Insights recently collaborated with CGT on the 2013 Sales & Marketing Report and associated conference, and I'd like to share some highlights from the report, with examples of how CP manufacturers are investing in sales and marketing and for what benefit


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Kimberly Knickle

Vice President, IT Priorities & StrategiesIDC Manufacturing Insights

>IDC Manufacturing Insights Community</a> ( and tweets (@kimknickle) about business and IT issues relevant to manufacturers, as well as…


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