The Connected Car - just about safety or is there a commercial play?

By Guy Courtin – April 8, 2014
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Connected, or smart cars, are no longer science fiction. Modern automobiles are being built with a large amount of electronics and connectivity, turning them into more than simple modes of transportation. This past February, the US Department of Transportation’s (DOT) National Highway Traffic Safety Administration (NHTSA) announced in a press release that they would be taking the necessary steps to bring vehicle to vehicle (V2V) technology to light vehicles. In their announcement they emphasized the safety benefits that would come from this technology, click here for press release, equating V2V technology to the adoption of seat belts and air bags. But is there an opportunity to monetize this technology for OEMs and other players, or is it really just a safety enhancement?


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