This article is an excerpt from an upcoming report that recounts what IDC Manufacturing Insights took away from the sessions run by Teradata partners and customers and by the company itself at the recent Teradata PARTNERS User Group in Dallas, TX.
As my IDC Manufacturing Insights colleague Simon Ellis and I learned at this year's Teradata PARTNERS Conference and Expo held in October in Dallas, TX, the overarching theme of the event (and for Teradata's strategic direction) was "unleashing the power of data." Historically known as the Data Warehouse Company, Teradata has made a number of strategic acquisitions in recent history, including eCircle (2012) for cloud-based digital marketing; Aster Data Systems (2011) for advanced analytics; and Aprimo (2010) for Integrated Marketing Management. At the same time, Teradata has forged integration with technologies like Hortonwork's Hadoop to create a more comprehensive and diverse offering for data and analytics. In the process, Teradata has been moving the message out of IT and up into the C-suite to persuade enterprises that the value of their company is equal to extracting the value from their data about customers, products, transactions, and processes.
Over the past year, Teradata has put forth its Unified Data Architecture (UDA) as a theme that connects its various hardware and software initiatives. Specifically, the UDA enables enterprises to quantify, analyze and act upon all the data that resides inside a company as well as through all the enterprise touchpoints, including suppliers, distributors, channel partners, and customers. Since the release of UDA, Teradata announces that 50 enterprise customers are using UDA.
At PARTNERS, there were several announcements around the three core components of the UDA: Teradata Integrated Data Warehouse, Aster 6 Discovery Platform, and Flexible Data Platform. Together, these three core components of the UDA are making inroads in major manufacturing and retail companies to effectively pull in, organize, analyze, and optimize the tremendous amount of data that exists.
Teradata also made a significant announcement at PARTNERS regarding its new Teradata Cloud offering. Teradata Cloud will make available the full Teradata data analytics solutions from the cloud, including Teradata Database and Teradata Aster Discovery Platform, incorporating pay-as-you-go and rapid provisioning features that are common to enterprise cloud service offerings. Teradata also announced new applications in the cloud, including integrated marketing management, which combines digital messaging and campaign management in the cloud. Teradata's intent with this announcement is to establish itself as a company that supports the flexibility of cloud use throughout its analytics and applications offerings.
Of particular interest to IDC Manufacturing Insights at this year's PARTNERS event were the "Supertracks" the company ran during the conference to allow a closer look at Teradata's efforts in key business areas. Within the Supply Chain Supertrack, there were several sessions that expanded on the notion of visibility and shared some compelling examples of companies that are using Teradata to drive greater visibility and significant cost savings throughout their supply chain. This message of visibility aligns with what IDC Manufacturing Insights sees as a critical focus for manufacturers in today's challenging business environment. Our upcoming conference report will delve into some of the customer stories in greater detail.
In the view of IDC Manufacturing Insights, Teradata is making sound strategic moves in terms of inviting new technologies like Hadoop (MapReduce) and JSON into their space. Native support for a wide variety of data sources and the ability to run queries across these disparate sources makes for a compelling business argument in favor of data and analytics. The recent announcements Teradata has made and the real-life customer successes are all positive indicators that the company is on strong footing and continues to execute well against its strategic vision.