Sales and Marketing for Consumer Products: Kicking Off a New Round of Research

By Kimberly Knickle – March 31, 2015
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At IDC Manufacturing Insights, we're taking another look at sales and marketing for consumer products manufacturers. We know that sales and marketing organizations are continually adapting how they engage with consumers and serve their retail customers. This is the 6th year we've done this research and once again, we'll present the results at Consumer Goods Technology's June Sales and Marketing conference in NYC. Sometimes, change is slow, but so many changes have occurred since 2010, the first year we published the report. As in years past, we've based our analysis in this report on ongoing conversations and research with IDC Manufacturing Insights clients, IT and vertical industry business priority and spending data, and our 2015 IDC-CGT Sales & Marketing survey.


About the author

Kimberly Knickle

Vice President, IT Priorities & StrategiesIDC Manufacturing Insights

>IDC Manufacturing Insights Community</a> ( and tweets (@kimknickle) about business and IT issues relevant to manufacturers, as well as…


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