Sales and Marketing – Focusing on Brand Management and the Customer Relationship

By Kimberly Knickle – January 17, 2012
Photo of Kimberly KnickleOffline

Once again, Simon Ellis and I will research Sales & Marketing in the consumer products industry in conjunction with Consumer Goods Technology.  This research is for brand-oriented consumer products (CP) manufacturers that want to know if they're making the best use of their sales and marketing dollars.  At the same time as they fight for the attention of consumers, these manufacturers are also deciding where they belong on the spectrum between private label and "direct to consumer" and how to


About the author

Kimberly Knickle

Vice President, IT Priorities & StrategiesIDC Manufacturing Insights

>IDC Manufacturing Insights Community</a> ( and tweets (@kimknickle) about business and IT issues relevant to manufacturers, as well as…


Post a comment

Form Signatures

Viewed 1,812 times