Report: 2010 Sales and Marketing Report (with CGT)

By Sandra Collins – August 25, 2010
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2010 Sales and Marketing Report (Collaboration with Consumer Goods Technology) This report reviews evolving trends in sales and marketing for consumer goods companies, produced by IDC Manufacturing Insights and Consumer Goods Technology magazine. As the industry emerges from the global recession of late — during which consumers searching for greater value in their shopping habits have traded down within product categories — we see companies wrestling with new product mix dynamics and profit vola


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Sandra Collins

Marketing ManagerIDC Insights



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