Redundancy in the Supply Chain: How Much is Enough?

By Catherine White – April 4, 2011
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I have a friend that works for Yum! Brands out of Louisville, KY and she is continually concerned  about the impact new marketing promotions have on the ability to supply  company-owned stores with chicken;  as well as the overall availability of chicken throughout the supply chain. Imagine a customer showing up at a KFC and not being able to purchase chicken - simply unacceptable. Redundancy and day old chicken in the supply chain however are also not acceptable. Bob Parker, group vice presi


About the author

Catherine White

Research AnalystIDC

Catherine White works within the Manufacturing Insights Group of IDC as a Research Analyst for Supply Chain. In this role she supports the Practice Director of the Emerging Agenda and Supply Chain…


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