Noting the Nuances of Value Chain-Specific Customer Lifecycle Needs in Manufacturing

By Heather Ashton – July 15, 2014
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This is shaping up to be the Year of the Customer, in industries far and wide beyond the "usual suspect" of Retail. In Manufacturing, we are seeing a significant shift in focus across industry sub-segments toward a customer-centric approach that permeates the supply chain, corporate strategy, and operations. Leading manufacturers have adopted a "customer-first" mindset with unprecedented speed, and are seeking to drive that centricity throughout every business process that touches a customer at some point.


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