Lessons to be Learned From the Toyota Recall

By Joe Barkai – February 2, 2010
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The recall of 2.3 million Toyota vehicles last week to correct an unintended acceleration caused by a sticky accelerator pedal is another blow to the company's nearly unblemished reputation.  Only a few months ago, Toyota  recalled 4.3 million vehicles for similar concerns,  blaming floor mats lodged under the accelerator pedal as the root of the problem.  In typical fashion of humility and responsibility, Toyota president Akio Toyoda apologized to customers and halted  the sales an


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Joe Barkai

VP Research, Product Life-Cycle StrategiesIDC Manufacturing Insights


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