Is 100% Customer Satisfaction Worth it for a Manufacturer?

By Aly Pinder Jr – May 7, 2018
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This past week, I came across an article which explored how one luxury auto manufacturer looked to achieve 100% customer satisfaction. To me this seems like a goal off a billboard or one found on a motivational poster in a contact center. But this manufacturer truly believes it can and should have this as its target to be measured and be held to account.


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