Is PTC's Creo the Biggest Innovation in the Industry in Years?

By Joe Barkai – November 6, 2010
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Last week in Boston, PTC launched Creo, a new family of design software, which CEO Jim Heppelmann proclaimed "is the biggest innovation in the industry in years”.  In great theatrics in a castle-like stone building, four men in orange jumpsuits labeled “Efficiency”, “Creativity”, “Value” and “Innovation” were paraded around and locked in a prison cell.  The metaphor was clear, if over the top, (and continually reiterated throughout the eve


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Joe Barkai

VP Research, Product Life-Cycle StrategiesIDC Manufacturing Insights


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