Introducing Amy Rowell as Manufacturing Insights' Research Manager, Product Lifecycle Strategies

By Amy Rowell – May 31, 2013
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In today's competitive business environment, it is imperative that PLM initiatives be capable of not only supporting greater efficiency and productivity, but in driving innovation and top-line growth. To get there, a new approach is needed– one that enables manufacturers to make more informed decisions, faster, and at every stage throughout the product lifecycle.


About the author

Amy Rowell

Research Manager, Product Lifecycle StrategiesIDC Manufacturing Insights

Amy Rowell is the Research Manager for IDC Manufacturing Insights' Product Lifecycle Strategies practice. Her research focuses on topics and challenges that relate to product lifecycle economics,…


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