Highlights from CGT's Sales and Marketing Summit June 2011 - Keeping the Industry Moving with...

By Kimberly Knickle – June 9, 2011
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Simon Ellis and I recently attended Consumer Goods Technology (CGT)'s Sales and Marketing Summit in New York City, and we'd like to share some of the conversations that interested us most.  The event drew an audience filled with CPG companies, with those on stage including Walmart, Kimberly-Clark, PepsiCo, L'Oreal, Kraft Foods, and Procter & Gamble.  Of course, most of the presentations centered on reaching the consumer in new ways and better understanding consumer behavior.  


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Kimberly Knickle

Vice President, IT Priorities & StrategiesIDC Manufacturing Insights

>IDC Manufacturing Insights Community</a> (http://idc-insights-community.com/manufacturing) and tweets (@kimknickle) about business and IT issues relevant to manufacturers, as well as…


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