Digitally Transforming the Front End of Innovation

By Jeff Hojlo – September 29, 2016
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Ideation has long existed separately from the rest of the product lifecycle, managed and used by marketing, product management, and maybe sales. Connected everything (products, manufacturing, supply chain, service) is changing that, as is dynamic demand in highly competitive, local markets around the world. Ideation is a key component of a product innovation platform, and a key reason why manufacturers move to a platform approach – so they can handle changing, unique, customized demand.


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