Connected Vehicle Consumers Want 'Digital Identity', Our New Survey Shows

By Sheila Brennan – January 16, 2014
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Investments in connected vehicle capabilities and accompanying services — intended to provide the driver with an array of benefits, many of which focus on increased safety — are ongoing by automakers and a host of other ecosystem players. However, IDC Manufacturing Insights asserts that an insufficient amount of consumer research has been performed by industry stakeholders to guide these investments, and therefore, a number of development efforts made thus far may suffer from low adoption.


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Sheila Brennan

Program Manager - Aftermarket and Service StrategiesIDC Manufacturing Insights

Sheila Brennan examines key trends, technologies and best practices in intelligent service and warranty strategies, and how best in class companies use IT in aftermarket operations for competitive…


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