IDC Manufacturing Insights and IDC Retail Insights are in the midst of researching the relationship between manufacturers and retailers, how these companies are changing or improving the way they collaborate, and where there are new opportunities for collaboration. If you work for a consumer packaged goods (CPG) or consumer products (CP) company, please take our very short survey. We'll share results at Consumer Goods Technology's October conference and in their November publication, follo
Serving the omnichannel, better understanding and meeting customer/consumer needs and wants, expanding into new regions or markets – these demands on retailers translate into changes in how retailers work with manufacturers. For example, some retailers are moving some or all of their procurement teams to new regions to drive cost and/or service advantages.
What does this mean for manufacturers - more or less collaboration?
Will manufacturers need to redesign or segment their supply chains to respond to support new collaborative initiatives?
Can technologies like cloud and mobility make collaboration easier and less expensive?
And, perhaps most importantly, how is the relationship between manufacturers, retailers and consumer’s changing with the latter’s ubiquitous access to information?
These are some of the questions we'd like to answer. We're sensitive to the fact that enabling and improving collaboration often costs money, but we think there's a business case to be made for many projects (though understandably not all). Join me, Simon Ellis, and Leslie Hand as we move ahead with our research, by taking our survey if you're working for a CPG company, joining us in the upcoming conference, or commenting on our IDC Insights Community blog. We want to hear what you're thinking.