Big Data and Analytics in Aftersales Service and Warranty

By Sheila Brennan – August 30, 2013
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Applying analytics to the emerging wealth of Big Data has become a top agenda item for a growing number of manufacturing executives. Yet, IDC Manufacturing Insights data shows that these initiatives have not progressed as quickly as other major IT initiatives, (cloud and mobile, for example), and this is especially true regarding aftersales service and warranty "Big Data". However, we assert that discrete manufacturers need to escalate this priority considering that for many, 70–90% of total lifetime cost is in asset maintenance and repair, and the majority of these companies plan to have a significant portion of future revenue (and profits) come from service activities to attenuate uncertain product revenues.


About the author

Sheila Brennan

Program Manager - Aftermarket and Service StrategiesIDC Manufacturing Insights

Sheila Brennan examines key trends, technologies and best practices in intelligent service and warranty strategies, and how best in class companies use IT in aftermarket operations for competitive…


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