African Consumer Gold Mine Continues to Shine: Arcelik Group Purchases Defy Appliances

By Craig Simpson – July 26, 2011
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Manufacturers and retailers globally desperately need to rethink their growth strategies, as recovery plans, particularly in the Western world, are merely chugging along at present. The European debt crisis has once again put a halt on growth prospects, pushing consumers to knuckle down, wary of what may lie ahead. Africa is a shining gem with a massive and extremely fast growing middle class population that is demanding all sorts of previously unaffordable consumer goods. This market has caught the eye of


About the author

Craig Simpson

Research Manager, Customer Insights & AnalysisIDC

Responsible for developing, driving and implementing the IDC Manufacturing Insights research across the CEMA (CEE & MEA) region. Conduct primary and secondary research throughout CEMA with both…


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