Over the next decade, IDC expects that a majority of manufacturing industry growth will accrue to those companies that engage successfully with their consumers. The number will vary by industry, with those companies that are inherently consumer facing seeing a much larger percentage of growth being tied to consumer engagement and those that are not seeing less growth. But in all cases, the ability to be "relevant" to consumers will be critically important to the majority of manufacturing segments. This does not mean new business models necessarily, though there will be many such examples, but it does mean transforming the business from one focusing on products and customers (retailers, resellers, etc.) to one also focusing on consumers.