Changing Life Sciences Value Chain

Archives for March 2014 « Recent Articles

Photo of Dr. Alan S. LouieOffline

Is Innovation in the Clinical Trial Space Boring?

By Dr. Alan S. Louie

In a recent discussion with colleagues, it was mentioned that innovation in the clinical trial space seemed to lack the excitement of other areas in the life science value chain. While probably true from the perspective of its more dedicated focus on operational excellence, there are clearly exciting things happening in clinical development that are leading us to a better place.

Photo of Eric NewmarkOffline

In the sales and marketing space, the notion of multi-channel marketing optimization has long been a term thrown around and broadly discussed as an organization goal, but nobody has really come close to doing a good job at this yet. We see the tides turning this year.

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