Changing Life Sciences Value Chain

Archives for October 2012 « Recent Articles

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While spend on outbound social media marketing has lagged in 2012, investment in social media analytics software and services is growing and expected to increase significantly for the next several years. Pharmaceutical companies are seeking new ways to measure brand perception, keep tabs on end-consumer sentiment around products and therapeutic categories, and gain insight into competing brand strategy, pricing, promotions, and other relevant competitive information.

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