Reminders

Digitally Transforming Patient Engagement to Patient Winning Strategies

By Mutaz Shegewi – July 25, 2017
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Patient engagement is a journey that offers an advantageous paradigm for healthcare digital transformation strategies. Conceptually, it builds on an appreciation of the changing role for patients (and their families) in modern day healthcare and the importance of generating efforts that organize towards engaging them as care-seeking consumers. In application, patient engagement and its underlying technologies can transform care-seeking consumers into new patients and empower existing patients to become more involved in their health and care. With time this journey can culminate into a digital transformation end state, which combines a mix of patient engagement technologies that collectively achieve an inimitable, competitive, and highly necessary advantage for the provider organization that is conducive to success.

IDC Health Insights recently published two DecisionScape reports on patient engagement, IDC TechScape: U.S. Healthcare Provider Patient Engagement Technologies, 2017 and IDC PlanScape: Patient Engagement for Digital Transformation. The TechScape supplies insights into the risks and business impact of patient engagement technologies to allow provider organizations to better match the technologies to their relative appetite for risk and make informed decisions regarding them. The PlanScape provides a decision-making tool to justify strategic investments and opportunities for providers implementing patient engagement technologies as part of digital transformation strategies. These two reports work in tandem, as the TechScape offers a visual representation of patient engagement technology adoption based on their assessment and characterization into transformational, incremental, or opportunistic technologies; while the PlanScape outlines the who, what, why, and how of patient engagement for digital transformation.

 

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