Last year IDC worked on an engagement to size the market opportunity for copy data. At that time, many people did not even know about this market - leave alone doing anything about it. 6 months later - and finally after a single vendor's painstaking push to make this market known - and IDC's validation of the market - things are finally starting to get noticed. And in the process, that single vendor (Actifio) is getting company. Like they say one vendor cannot define a market...now we have two to tango. And soon there will be many more....
Copy data is a funny name for a large market - the market that has been quietly born out of human psychology. As humans we are victims of security. We desire security at every level - and corporations are no different. Humans that run the guts of the corporation don't want to be the ones that have to deal with data loss - for whatever reason.
So they create copies - copies for data protection, copies for instant recovery, copies for offline storage, copies for the sake of copies - and the list goes on. Additionally copies get created for testing, development, QA and whatever other reason there is to create copies. The result? Based on the IDC White Paper, several key data points illustrate the scope of the copy data storage market:
- Last year, more than 60 percent of all enterprise disk capacity worldwide was filled with copy data
- In 2012, 85 percent of hardware purchases and 65 percent of storage infrastructure software revenue in 2012 was spent on copy data management
- 78 percent of the 711 survey respondents expect to see more storage capacity allocated to storing data copies in the next 12 months
- By 2016, spending on storage for copy data will approach $50 billion and copy data capacity will exceed 300 exabytes (3 million terabytes)
- By 2016, companies will spend 8 times as much on copy data by 2016 as they will on storage for big data and analytics*
- Of the reasons for the growth in copy data, 70 percent of respondents cited the increased number of apps, while more than 50 percent cited more copies per app being created
- In the next 12 months, survey respondents expect increased use of data copies for app development and testing, regulatory compliance, multi-user access and long-term archival
So that means that any organization at any given time sits on anywhere from 10 - 120 copies of data. No wonder the storage industry is growing in capacity. Lower $/GB costs mean copies are not expensive anymore - but look again and the indirect costs of maintaining copies are staggering.
The research done by IDC and the push by Actifio are getting noticed. The CIO magazine recently ran an article on copy data. Yahoo ran an article too. The problem is so vast that organizations should take notice of this problem - because as we note no organization is immune from this problem. They can get efficient at it but the problem still exists. Kind of like resident viruses that can quietly nibble away at the immune system. We hope that happens - and it happens quickly. For the greater good of planet earth.