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IDC Social Predictions 2016: Drivers for Change

By Vanessa Thompson

There are a number of interrelated trends that are interacting and inter-operating to underpin the change and disruption that is occurring to alter the way we interact, transact, connect and collaborate. The pressure to deliver differentiation as a means of competitive advantage is a critical driver for the changing nature of experiences across customers, partners, and suppliers. The ability to link customer experience (CX), workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of the differentiation. Technology is at the core of the linkages that need to be made, but it is far from simply implementing some new software/hardware, automating processes, and learning a new workflow.



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