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Today, Community software provider Lithium Technologies, announced they are to acquire Klout for an undisclosed sum. The acquisition adds further fuel to the argument that the addition of context to a community is critical to enable an ongoing relationship with customers, partners and suppliers. Joe Fernandez, Klout CEO, will join Lithium’s executive team, reporting directly to Rob Tarkoff, and will continue to run the Klout operation as its General Manager and a Senior Vice President at Lithium. All Klout regular employees are also expected to join Lithium. The intent is to integrate Klout as quickly as possible into some target use cases particularly in strengthening customer profiles and to help drive appreciation of customer loyalty behavior.

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