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I'm at the IBM Smarter Commerce Summit today in Nashville, Tennessee. The focus of the conference is putting the customer in context, thereby creating a virtuous circle of delighting customers. It's important to note that this is not just about B2C and retail, but crosses all industries (we heard stories today from banking, insurance, and healthcare) and all types of buyers, both business and consumer. It's putting the right information in front of the right customer in the right place, at the right time, and in the right manner. All in an omni-channel interaction that works for me as I am interrupted, change devices, and generally go through my day in my business and personal life, plus converging my digital and physical worlds. One of the tweets on the #smartercommerce stream referred to this as B2ME.

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