Social Business

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The announcement from Yahoo mandating that users home-based workers will now need to work onsite from Yahoo's offices has been met with increasing criticism and highlights a number of issues that have been bubbling in organizations for some time. The changing dynamics of business operations, the impact of the social web on behaviors, the resultant (and often inherent) change in working culture, increased personal productivity expectations, alignment of organizational goals, the alignment of personal goals to 'space' and 'place' of work, the list goes on. The changing nature of work and where work gets done from both a physical and business workflow perspective, is subject to many interdependent facets. Some of these facets are inextricably linked so if you pull one lever other pieces need to compensate. The Yahoo example clarifies that the challenge is not about the 'place' of work but of setting expectations and measures of what productivity means to the organisation.

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