Social Business

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Every year as part of the IDC enterprise collaboration and social solutions practice we run a survey to understand the social business landscape. We have a set of expectations in how the market should be progressing based on the IDC social business maturity model but sometimes we get surprises in the data. This year the presence of enterprise social networks (ESN’s) becomes evident as it represents a wider group of social applications that facilitate the connection of people inside and outside the firewall.

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