Social Business

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Social Media: Targeting the Customer and Influencer

By Dinesh Srirangpatna

A potential customer goes through 5 step purchase life cycle : Awareness, consideration, evaluation, purchase, advocacy. Social media marketing can steer and influence 3 of the 5 processes: awareness, consideration, evaluation. While companies tend to focus on customer, it is also important to focus on the influencer . The influencer can be an expert in the field or a social connection to the customer.

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